Kamon

Kamon

Responsibilities
・Strategy
・Analysis
・User Experience
・User Interface

Value Proposition

As a first step, I went through the main questions related to the idea:

  • Problem: What problem are we solving?
  • Solution: How are we solving those problems?
  • Competition: Who is already offering solutions to this problem?
  • Unique Value Proposition: What makes us different than other products from the competition?
  • Business Model: How are we going to sustain the business?
Kamon-Initial-Study

Problem

  • Meeting new people can be difficult
  • Matching with the right people is complicated

Solution

  • Matches are based on common interests
  • Matches can be for dating but also for making new friends or expanding user's business network

Competition

  • Dating apps: Tinder, Match.com
  • Events apps: Meetup, Eventbrite

Unique Value Proposition

  • Matches are based on interests (not only looks)
  • Matches happen also based on the location of the people matched
  • User doesn't need to find the match, the app does it based on the interests and location (initial setup)
  • Users have to connect with the matches within a time frame, if not the matches will expire

Business Model

  • As matches expire after a while, users have to pay to unlock any matches that have expired.

 

Initial Sketch

The app would have an initial screen where users can see matches that are near them.
When viewing the profile of each match, relevant info will appear and there will be a focus on the interests that match between both.
Users can set up the filters for who she/he wants to be matched with, this will increase the effectiveness of finding good matches, especially when having common interests.

Kamon-Flow

Matches

Based on the initial sketch, I designed the part of the app that is related to its main feature; the matches and the settings to find relevant matches. 

Kamon-Matches

Matches list

Kamon-Match-Profile

Match profile

Kamon-Info

User profile, Info

Kamon-Settings

User profile, Settings

Onboarding

Instead of checking profiles to see if there’s a match, the approach is to spend more time setting the preferences up, also some data will come from the Facebook linked profile.

Kamon-Onboarding

Kamon allows users to log-in using Facebook and LinkedIn, that way users don't need to fill so much of their preferences when using the app the first time, reducing friction and dropping off from the onboarding funnel 

Kamon-Onboarding-1

Splash screen

Kamon-Onboarding-2

Login

Kamon-Onboarding-3

On-boarding

Kamon-Onboarding-4

On-boarding

Learnings and next steps

It was a really interesting concept to work on and it let me think about what would be the best way to find good matches, a viable business model, all with an attractive UI.

Next, I would like to work both on the landing page to collect email signups and continue with the app design.

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