I like to build safe, inclusive spaces where my team feel appreciated and can grow. I always find the time to listen and to give and receive feedback. My goal is to be a leader that inspires others, that can be trusted, who develops his team, works hard for them, knows to delegate, and gives deserved recognition.
Designing a successful experience is an end-to-end process, which takes into account not only user needs but also business goals, our job as designers, is to be able to design an experience that satisfies both. My approach is through testing to minimize the risks of not building the right solution. Have a clear goal of what we want to accomplish, and start with an achievable MVP, to test our assumptions as early as possible.
All these, have been great learnings; how to be more effective when building experiences and focusing on what’s needed in each step, how to collaborate and delegate. Also shows some things about me; I am a self-starter, I am very resilient and I don’t easily give up, I am optimistic and want to make our world a little better.
Netcentric, is a fully-integrated digital partner for leading global brands.
As Design Lead:
Driving internal initiatives:
Being a mentor gives me the opportunity to give back to others, forming the next generation of designers.
FCM Travel Solutions it’s an award-winning global corporate travel management company, present in more than 90 countries, employing over 6000 people.
As Head of Design, some of my most important tasks were:
As UX Design Director at First Abu Dhabi Bank (FAB), I was foreseeing that the team of three, that I was managing, accomplished FAB's business goals while having a customer-centric approach, taking into account feasibility and timings.
Acting also as Product Owner, I looked into the backlog planning and how to improve alignment between different related teams on the projects I was involved in, mainly being the revamping of the mobile experience for Dubai First (credit card provider part of the FAB group).
eDreams ODIGEO with a presence in 43 markets, is Europe's largest flight retailer, serving over 18.5 million customers in 2019 and managing 1Billion/month searches. This makes a very demanding environment where I was designing new solutions that improved the entire purchase flow.
Because of my capabilities and experience shortly after joining the company, I was assigned to work with two different squads, the one responsible for the home page and the one responsible of the flight results.
I was leading various initiatives, like mentoring junior UX Designers, creating the place and time to align with other teams, writing how-to guides about different processes, and facilitating the design critiques. This is because of my nature of never staying in my comfort zone and pushing myself to be better while helping the ones around me to do the same while creating more collaborative synergies.
Dexma provides energy-saving solutions. My work during this four-month project consisted of redesigning the B2B solution, making it a more robust experience while updating the UI and creating an atomic design system to be used across the company. This was an interesting and challenging project as it was about renewing an outdated platform which required extensive work both on rethinking the UX and updating the UI.
Nixplay produces cloud-connected digital photo frames. Working in Nixplay allowed me and my team to collaborate in all areas across the company: their e-commerce platform, marketing, packaging, video production, hardware UI, and the software to manage the hardware.
One of the most important challenges was to drive more traffic from Amazon to the Nixplay store, by a combined effort of marketing promotion we achieved more traffic and with funnel improvement, we reduced the friction across the shopping flow. My role was to bring new ideas that pushed the design to a new level in the various projects I was involved, both on their B2C and B2B products.
Call Direct is the parent company of Leverage Point, a software solution for telemarketing. Leverage point has two types of users: agents and call center supervisors, this meant working on two types of very different products; one to help agents close sales and another one to help supervisors monitor their call center.
The position required to travel between Tokyo, Japan where the clients were located, and Shenzhen, China where the development team was working from. I acted as Product Owner; set up the strategy and milestones, meet up with the stakeholders and clients, while managing various external designers and an in-house team of twenty developers.
Brastel is a telephony solutions company. During my stay at Brastel, I worked on the company's website, marketing materials, and the interface for their B2B web-based communication product.
TokyoOn is a human-centered design studio, which I started when I was living in Tokyo. Working on really different projects, gave me diverse experience and also helped me to develop better soft skills to work with both clients and partners.
HelpMyCash is a loan and mortgage comparison site. As Design Manager, I led a team of three that mainly worked on improving the comparison site and the design for the company's website.
We focused on creating a seamless experience for users so they could easily find the product they were searching for while taking into account business requirements like promoting certain products, which meant finding a balance between both user and business needs.
Technocasa is the biggest real estate network in Spain and Italy. At Technocasa I worked on the internal CRM tool and also on the company’s website. Developing the internal tool to be used by the whole company required alignment with different parts of the business.
CaixaBank is a financial group, leader within the Spanish market. Being part of the technology team of Caixabank meant that not only the experience for the user was important but also compliance of accessibility rules was always mandatory.
Isaac Vigil © 2022